This webinar teaches RMTs how to use artificial intelligence tools like ChatGPT to ethically streamline their marketing, simplify retention systems, and create compliant patient communication.

Designed specifically for practitioners, the session walks attendees through real-world examples of how to use AI to generate content, build retention-focused messaging, and create a steady presence online, all while staying fully aligned with CMTO standards.

• Understand how AI tools like ChatGPT can ethically support marketing tasks
• Generate CMTO-compliant content for social media, email, and reactivation messaging
• Use AI to streamline patient communication, retention reminders, and follow-up
• Avoid compliance violations by applying clear professional filters to all AI-generated messaging
• Create a 60-minute monthly marketing system using automation and prompts

 
About the Presenter
Brad Cote is the founder of Preeminent Practice, a marketing consultancy focused on helping healthcare professionals, including Registered Massage Therapists, build patient-centered practices through ethical marketing strategies.

With over a decade of experience in private practice growth, Brad teaches solo practitioners how to attract, retain, and re-engage ideal patients using systems that respect both professional boundaries and regulatory standards.

This session introduces the next evolution of solo practice marketing how to responsibly and compliantly use artificial intelligence (AI) to save time, generate content, and strengthen patient relationships without violating CMTO’s advertising guidelines.  

Notes:

-Registration Deadline: Tuesday, August 26 by 9:00am.

-All webinar registrations are on a first-come, first-served basis due to limited capacity on total registrations per webinar.

-Webinar will be recorded. All registered participants will receive a link to the webinar recording. Access to the recording will be available for up to 3 months from the webinar date.